As BlackBerry’s BlackBerry 10 device becomes available in the U.S. this week, Gartner Inc. analysts say enterprises must determine user demand, address BYOD support, forecast the health of the BlackBerry business and decide whether to upgrade the BlackBerry Enterprise Service.
The firm examines some of the issues BlackBerry will face in the enterprise market in the report, “BlackBerry BB10 Creates Mobile Adoption Decisions for the Enterprise.”
Although BB10 presents a modernized new platform based on touch technology, market conditions will make it extremely difficult for BlackBerry to rise above iOS, Android and Windows Phone 8 platforms, Gartner research vice president Van Baker said in a blog post. Gartner predicts that through 2016, BlackBerry will achieve less than 5 percent worldwide smartphone market share.
The firm made several recommendations regarding the BlackBerry platform. One is that they trial BB10 products and familiarize themselves with the offering, whether or not they intend to deploy or support the platform.
Gartner also recommends that organizations considering BES10 for a mobile device management solution to support multiple devices should wait six months until it’s clear that BB10 has proven successful in the consumer market. It’s important to wait to make any moves toward full support of BB10 devices until the market makes a clear statement on BB10's success or lack thereof.
Finally, with many enterprises looking to enhance their MDM tools as they deepen the applications deployed on mobile devices and want stronger security, Gartner recommends that BlackBerry work to support alternative MDM tools by opening up additional MDM APIs.
That would provide both Microsoft's Exchange Active Sync and the various MDM camps with an easier path to support BB10 devices, even if it’s only through a BYOD program, Gartner says.
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