Worldwide IT spending is projected to total $3.8 trillion in 2014, a 3.1 percent increase from $3.7 trillion in 2013, according to the latest forecast by Gartner Inc. In 2013, the market experienced flat growth, growing 0.4 percent year over year.

The increase for 2014 is expected to be driven in part by a rise in data analytics investments, according to the research firm. “Investment is coming from exploiting analytics to make B2C processes more efficient and improve customer marketing efforts,” Richard Gordon, managing vice president at Gartner, said in a statement. “Investment will also be aligned to B2B analytics, particularly in the SCM [supply chain management] space, where annual spending is expected to grow 10.6 percent in 2014.”

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