By 2016, one-quarter of the top 50 global banks will have launched a banking app store for customers, according to new research from Gartner Inc.

The explosive growth of apps is causing significant challenges for the banking industry, the research firm says. Banking CIOs and line of business executives face two key challenges. One is that the visibility of customer banking apps in public stores is decreasing due to the total number of apps available; and another is that visibility of apps on bank websites is decreasing as the number of apps a bank deploys increases.

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