July 21 - Worldwide CRM market revenue totaled $9.15 billion in 2008, a 12.5 percent increase from 2007 revenue of $8.13 billion, according to Gartner Inc.
Market growth was driven by enterprise investments in technologies focused on customer retention, analytics and on-demand solutions. Software as a service continued to drive the market forward, representing nearly 20 percent of total CRM software market revenue in 2008, up from just over 15 percent in 2007. Interest in social networking and social software also escalated in 2008.
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