"Cognizant computing,” the next phase of the personal cloud movement, will become one of the strongest forces in consumer-focused IT, according to a new report from Gartner Inc. It will have an immense impact on mobile devices and apps, wearables, networking, services and cloud providers, the firm says.

Cognizant computing is a consumer experience in which data associated with individuals is used to develop services and activities according to simple rules, Gartner says. The services include alarms, bill payments, managing and monitoring health and fitness, and context-specific ads. Cognizant systems will provide services across multiple devices.

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