Gartner Inc. says advanced analytics is a top business priority today, fueled by the need to make advanced analysis accessible to more users and broaden insights into the business. Advanced analytics is the fastest-growing segment of the business intelligence (BI) and analytics software market, and surpassed $1 billion in 2013, the firm says.
"While advanced analytics have existed for over 20 years, big data has accelerated interest in the market and its position in the business," Alexander Linden, research director at Gartner, said in a statement. "Rather than being the domain of a few select groups—for example, marketing, risk—many more business functions now have a legitimate interest in this capability to help foster better decision making and improved business outcomes."
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