A new report from the U.S. Federal Trade Commission outlines several questions for organizations to consider in order to help ensure that their use of big data analytics avoids outcomes that might be exclusionary or discriminatory.

“Big data’s role is growing in nearly every area of business, affecting millions of consumers in concrete ways,” Edith Ramirez, FTC chairwoman, said in a statement. “The potential benefits to consumers are significant, but businesses must ensure that their big data use does not lead to harmful exclusion or discrimination.”

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