Frost & Sullivan predicts 2014 will see “extreme, perhaps even radical” change in information and communication technologies and how these technologies will be leveraged. Consumers will be exposed to new forms of access technologies and integrated service offerings, while enterprises will increasingly virtualize communications and computing operations, the firm says.

In particular, the cloud will become less of a fad and more of a routine approach, Frost & Sullivan predicts. Operators will scramble to implement cutting-edge systems and technologies that transparently enable an expanding diversity of devices and capabilities.

The new analysis from the company, “Stratecast Predictions 2014: The Year Ahead and a Look Back,” details 24 trends for 2014 broken into seven core areas including big data and analytics, business communication services, cloud services, operations support systems/business support systems and secure networking.

Among the firm’s specific predictions are that, with 2013’s NSA revelations, privacy concerns will take a leading role in big data and analytics in 2014.

“It seems every public or private entity with a vested interest is monitoring consumers’ every move,” Jeff Cotrupe, Frost & Sullivan big data and analytics global program manager, said in a statement. “In 2014, privacy advocates will shift their focus from personally identifiable information and customer proprietary network information — two areas where they’ve made headway — to the National Security Agency. Privacy will be front-and-center, and almost certainly the biggest issue in big data in 2014.”