The number of full-suite enterprise social media platform subscribers is expected to rise from 208 million in 2013 to 535 million in 2018, according to new research from Frost & Sullivan. Currently, there are about 2 billion workers worldwide who could benefit from enterprise social technologies across numerous industries, organizations, locations and job roles, the firm says.
The need to improve communication and collaboration in the workplace to increase employee engagement, accelerate decision-making and boost overall productivity is driving the global enterprise social networking market, Frost & Sullivan notes. Companies are integrating social collaboration functionality into workflows to connect people and information at the appropriate time, instead of relying solely on legacy collaboration tools used in traditional use cases.
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