Dear Readers,

This issue of DM Review features analytic applications and business intelligence (BI) trends in various vertical industries. Every industry is being impacted by these technologies, and the results are dramatic if the proper infrastructure is in place to support BI.

This month, Bill Inmon's article, "BI in the Government," explains how BI represents the first major step away from the stovepipe environment that has for so long plagued the government information systems environment. In "Take Two Terabytes and Call Me in the Morning," Claudia Imhoff covers how pharmaceutical companies are benefitting from BI. The pharmaceutical industry was one of the early adopters of BI and has utilized it from product inception or discovery to consumption. Jane Griffin's article, "A Challenge for the Telecom Industry," focuses on how enterprise portals and BI are converging to produce a collaborative business platform. The key is to build a real-time intelligent enterprise that can react quickly to customer needs and generate the profits to sustain the organization. "Business Intelligence in the Financial Services Industry," by Richard Skriletz, focuses on the three key aspects that define BI: regulation, use of BI and BI opportunities. The financial services industry must be able to develop a consolidated view of a customer that is enterprise-wide, not based on a specific line of business.

In this issue, we also explore the world of analytic applications and how it continues to evolve. In his article of the same title, John Monczewski identifies the "Critical Roles for the Balanced Scorecard Team" and explains the relevance of these roles to execution of strategy. We also look at analytic applications from both a build and buy perspective with articles from Dan Vesset on "Analytic Application Development Platforms" and Rick Sherman on "Essential Guidelines for Evaluating Analytic Applications."

My suggestion to all of you is to toss aside the book you're currently reading and devote your time to learning how your organization can benefit from analytic applications and business intelligence.

As always, thanks for reading DM Review!

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