This has been an extremely tough time for most conferences and trade shows as a result of the difficult economy, terrorist activities, SARS and the war. The reluctance of corporate executives, IT executives and consultants to travel has led to surges in other areas of the economy and forced many to adapt to a changing marketplace.
The major beneficiaries have mostly been involved with the digital economy, which continues to extend use of the Internet. Some of the major digital events are Web seminars, virtual trade shows and Web presentations. They do not require travel and can be attended on the day of the event or replayed later on demand. The amount of time saved by not having to travel to an event is tremendous and definitely increases productivity within an organization. Another major advantage is that attendees can schedule some of these events when it is most convenient for them.
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