As we continue to rebound from this economic slowdown, most corporations remain cautious and are watching budgets very closely. In fact, most of our readers will be facing a reduction in budgets in 2003 as revenues have continued to decline year over year.

When looking to reduce costs, each company should review the number of applications it has and the amount of data it is processing and storing. A major advantage of a meta data repository is that it identifies data redundancy within an organization. Most applications that are developed utilize data elements that other applications have already utilized. This redundancy simply magnifies the maintenance costs within an organization. Meta data repositories also help to identify data that is being captured but not utilized. The money saved from the implementation of a meta data repository can be utilized to evaluate new technologies to prepare the company for the next major growth cycle. If you require additional help with meta data or any BI implementations, consider the numerous articles and columns featured in the magazine, on and Also please consider the consultants featured in this month's Consultants Guide supplement.

While e-mail is an efficient means of communication, overwhelming amounts of junk e-mail can stifle productivity and consume an organization's resources. E-mail practices should be another area of investigation for companies looking to operate on a reduced budget. I would highly recommend the E-mail Congress at MIT with EchoMail from September 22 – 24. If you are utilizing e-mail in your marketing efforts, this conference is a must; the ROI will be tremendous. Additionally, one of our feature articles, "The Intelligence in E-Mail: Are You Ready to Listen?" by V.A. Shiva provides more insight.

With the September issue, we would like to introduce two new DM Review columnists. Mike Jennings will write Enterprise Architecture View. David Loshin begins with an article, "Business Intelligence and the Myth of Privacy," this month and will begin his monthly column in October. We welcome these authors as we continue to feature the best columnists who provide invaluable insights for your edification.

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