As we begin the new year, I would like to thank all of you making DM Review your magazine of choice for business intelligence, analytic applications and data warehousing. We pledge to continue to provide you with the information you need to properly manage the diverse data requirements of your organizations.
The year 2002 should be the turnaround year for most of your companies after a very difficult recession. I anticipate that the recession will end in either April or October of 2002, and we should then have steady growth through 2004. This type of economic fluctuation frequently occurs during presidential election cycles as the newly elected president tries to ensure reelection for a second term. Also, this recession has given us time to wash out the excesses and realign capital investment in solid companies.
This month, we are pleased to be featuring an article by Len Silverston, "Universal Data Models for Clickstream Analysis." Len is the author of The Data Model Resource Book series, and his article explains how to model clickstream data in order to gain valuable insights into customer behavior, buying patterns, product interests and business activity. Len will also be authoring similar articles during the year covering data modeling for CRM (March issue), healthcare industry data modeling (May issue), financial industry data modeling (July issue), manufacturing industry data modeling (September issue) and telecommunications industry data modeling (November issue).
Thanks for reading DM Review, and please contact me at any time with comments, questions or suggestions that will help you in your work environment. I can be reached by e- mail at firstname.lastname@example.org.
Best wishes for an architecturally sound business intelligence environment in 2002 guided by the experts who write for DM Review.
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