In this issue, we look at business intelligence (BI) from software and analytic applications to e-business portals. We also highlight two major areas that are critical to the success of today's enterprise: CRM and ILM. Business intelligence has continued to mature from the early days of query and reporting, data mining, data visualization and OLAP. We now view the world based on "facts" with analytic applications driving the trend of "managing by facts." Susan Osterfelt's article "The Facts and Nothing but the Facts" helps define how analytic applications are being utilized by internal business executives while also providing critical metrics to external analysts and investors. Osterfelt also reveals the five myths associated with analytic applications. In addition, we have provided an article by Dan Vesset that looks at the trends in the market for business intelligence software. From an IT perspective, BI software serves as the enabling technology in providing all knowledge-workers with timely access to relevant data for reporting and analysis.
In his article, "The Evolution of the E-Business Portal," Colin White takes a look at how the development of a portal framework will help with the enterprise integration issues as portal technology is absorbed into related software areas such as Web application servers, e-business packages and enterprise application integration software. An e-business portal enables a company to extend portal access to external trading partners, suppliers and clients to help improve business relationships and communication. In their article "Getting to Know You," Claudia Imhoff and Joyce Norris-Montanari take an in-depth look at maximizing the CRM benefits of the Internet which often boils down to gathering, analyzing and responding to customer information at three specific points during the process of assimilation. A true CRM enterprise must track all customer interactions and develop a high degree of personalization with regard to information delivery and content. Jane Griffin's article "New Technologies for Information Logistics Management" discusses the critical need for improving the processes involved in getting materials and products through the supply chain with maximum efficiency and minimum cost.
I am sure you'll find all of these articles extremely enlightening. As always,thanks for reading DM Review!
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