Dear Readers,

Within the next four weeks, we will be concluding our annual readership survey. The purpose of the survey is to provide an industry snapshot of data warehousing and business intelligence ­ the cornerstones of e-business. The results of this comprehensive survey reveal market trends, indicate the success of products and vendors within the marketplace and provide input for our editorial decisions. Although only one survey participant will receive a $500.00 prize, every participant will receive a copy of the study which can be utilized as a benchmark for how your company is positioned relative to the rest of the industry. It also can help justify budgets and expenditures which are critical to your success. Please take the time to complete the survey (www.dmreview.com/survey) and help shape the future of the industry and DM Review.

Last month at the SAS Users Group (SUGI), I had the opportunity to listen to Robert Kaplan, who authored The Balanced Scorecard with David Norton. The book focuses on the translation of vision and strategy to organizational success by utilizing a balanced scorecard. The balanced scorecard translates mission and strategy into objectives and measures, organized into four different perspectives: financial, customer, internal business process, and learning and growth. The scorecard provides a framework, a language, to communicate mission and strategy; it uses measurement to inform employees about the drivers of current and future success. By articulating the outcomes the organization desires and the drivers of those outcomes, senior executives hope to channel the energies, the abilities, and the specific knowledge of people throughout the organization toward achieving the long-term goals. I would highly recommend this book for anyone implementing business strategies or focusing on business intelligence initiatives.

As always, thanks for reading DM Review.

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