The imperative for the new millennium centers on e- business and e-commerce which many believe are the same, but are actually very different. E-commerce involves the transactional exchanges between buyers and sellers on the Internet. These sales are conducted at Internet speed and enable products to be sold to a wider audience, whether it is business to business (B2B), business to consumer (B2C) or consumer to consumer (C2C). E-business, as defined by The GartnerGroup, is "any net-enabled business activity that transforms internal and external relationships to create value and exploit market opportunities driven by new rules of the connected economy." E-business adds the business intelligence component to the process and is enabled by a data warehouse, data mart or operational data store. By moving data from CRM systems, external data sources, ERP systems and legacy systems into a data store that can provide a picture of the total customer, e-business helps the seller understand how to sell to the buyer. In addition, data mining of that data store provides insights that are not readily apparent and can increase results by many orders of magnitude. The successful blend of e-business and data mining will ensure competitive advantage in this first decade of the new millennium.
Once again it is time for DM Review's annual readership survey, and I strongly urge you to participate. You will be asked to evaluate various aspects of the magazine, and you will also have an opportunity to rate the vendors who provide the business intelligence tools that are used in your organization. Results of this important survey will be used for exciting awards and recognitions for the vendors with the best reader ratings.
Our annual survey is conducted over the Internet by Market Perspectives. After the survey is complete and Market Perspectives has tabulated the results, every participant will be sent a summary of key survey results, enabling you to compare your organization's business intelligence capabilities with those of other DM Review readers. You might even be the lucky reader that wins the drawing for the $500 prize offered by Market Perspectives.
As always, thanks for reading DM Review.
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