Dear Readers,

I would like to thank all of you for participating in this year's readership study. It is a very important study for us, enabling us to shape the direction of DM Review to meet your needs and giving us key insights into the data warehousing and business intelligence marketplace.

DM Review's 1999 readership study revealed that the average reader spends 55 minutes with each issue of DM Review and shares it with at least two other people. The top five columnists read are Bill Inmon, Claudia Imhoff, Larry English, Doug Hackney and Susan Osterfelt. Over 80% of you visit DMReview.com on a regular basis, and an incredible 93% visit an advertiser Web site in response to an ad that interests you.

The typical reader organization has 12,298 employees and annual revenues exceeding $4.2 billion. The typical reader organization's data warehouse has 541 users with data access, 552GB of data and 7.8 subject areas. The typical reader's organization has 6.2 data marts averaging 93GB that are directly accessed by 42 users. Forty-three percent of reader organizations have a centralized/enterprise/corporate data warehouse architecture currently in place. The majority of readers' organizations are currently involved in building data warehouses and data marts and are currently in the following stages of implementation: initial planning (22%), prototype or pilot (9%), design (10%), construction (8%), implementation (11%), production/maintenance (20%), upgrade (8%). The five biggest challenges facing our readers are: business rule analysis (34%), managing end-user expectations (32%), business/data modeling (28%), reliability and integrity of data (26%) and data acquisition (24%).

Twenty-four percent of our readers rate their current data warehousing initiative as successful, 33% rate it adequate but needing improvement, 27% say its too early to tell, 6% say it does not meet expectations, 10% don't know and not one reader considered their data warehousing implementation a failure.

Again, thanks for participating. Your input has provided us with valuable insight to lead us into the next millennium.

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