Dear Readers,

For several years now, the approaches to data warehousing have been dominated by Bill Inmon and Ralph Kimball. Bill Inmon has espoused the data warehouse concept while Ralph Kimball advocates data marts as the basis for a DSS architecture. This has sparked tremendous divergence in how each corporation decides to implement their DSS architecture. We at DM Review would like to issue a challenge to both Bill and Ralph to debate their views in a public forum in 1999. Several readers have told me that Ralph has already issued this challenge during his seminars, and Bill Inmon is more than willing to accept the challenge. This should be one of the most exciting debates and of great interest to the entire industry. Stay tuned for more particulars on this "Great Debate" in the next few issues.

This month our executive interview features Andrew "Flip" Filipowski of PLATINUM technology, inc. We first interviewed Flip in September of 1995, and it is remarkable how through an aggressive acquisition strategy Flip has grown PLATINUM from a $90 million company in 1995 into a billion dollar software company in 1998. In 1995, I was not sure that his strategy would be successful, but he has made a believer out of me! His insights on how to grow within the software industry are very interesting.

You have become accustomed to the quality articles featured in every issue of DM Review, and I would like to direct your attention to a few special articles in this issue. Be sure to read "Data Mining and the Web: What They Can Do Together," by Mary Garvin, to gain an understanding of how these technologies combine to provide improved customer service and improved internal business communication. David Marco has again provided an excellent article, "Meta Data Integration: Fitting Square Pegs in Round Holes." And, Len Silverston explains how universal data models can be applied to all types of enterprises in his article, "Is Your Organization Too Unique to Use Universal Data Models?"

Thanks for reading DM Review , and be sure to contact me if you have any questions, comments or suggestions. Just send an e-mail to .

Thanks for reading DM Review!

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