This month our cover story is on the exploration warehouse which we believe will be another major breakthrough in business intelligence. The exploration warehouse is a DSS architectural structure whose purpose is to provide a safe haven for exploratory and ad hoc processing. Bill Inmon discusses the advantages of a memory-resident exploration warehouse that utilizes data compression to provide fast response times with the ability to access the entire database. Bill also discusses the impact of the exploration warehouse for data mining and the initial development of the prototype warehouse.
In addition, we would like to welcome the Peppers and Rogers Group to our distinguished list of columnists. Don Peppers and Martha Rogers are the authors of the best selling book, Enterprise One To One, which provides a practical business model for operating in an on-line interactive world. Their column "The One-to-One Report" will focus on marketing strategies tailored to each individual customer, how to improve customer retention and increase each customer's business over time, how to protect and increase unit margins, how to create entirely new markets and how to make the transition to the Interactive Age. The Internet and data warehousing have been two of the key technologies that are enabling one-to-one marketing.
Over the past several months, data-warehouse.com and dmreview.com have experienced a large surge in readership. With more and more IT professionals turning to our Web sites for the answers to their basic data warehousing and business questions, we have created "The Data Warehouse Survival Kit" which is being sponsored by AlphaBlox, a leader in the analytical applications market. "The Data Warehouse Survival Kit" will provide basic information regarding guidelines, methodologies, standards and a wide variety of other resources. It is a must for anyone just starting a major data warehousing project.
You can locate the "The Data Warehouse Survival Kit" by scrolling down to the icon at the bottom of this page.
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