I am sure that all of you have noticed the remarkable changes occurring in the data warehousing and business intelligence market. Several of the early pioneers in this market have recently been acquired- most notably, Prism, Red Brick, Tandem and Customer Insight. In 1999, we expect to see continued consolidation in this market as several of the major technology companies such as Microsoft, Intel, Dell, SAP and PeopleSoft try to gain market share in what is forecast to become one of the most lucrative markets as we enter the next millennium. The current major players with considerable market share (IBM, NCR, Oracle, Platinum and SAS) will undoubtedly be looking at acquisitions to strengthen their positions. This is only the beginning of a strategic battle that should continue as the fall-off in Y2K and ERP expenditures is shifted to analytic applications and business intelligence.
As data warehousing continues to move into the business mainstream, DM Review is committed to retaining our position as the number one publication in this industry. Therefore, we are very pleased to announce several new columnists- all with extensive experience in business and industry. Mike Schroeck, partner-in-charge of PricewaterhouseCooper's (PWC) Global Data Warehousing Practice, will provide "Insights from the Front Line," sharing the extensive experiences of PWC's 1,200 data warehousing professionals and PWC clients from around the world. Shahla Butler, vice president of American Management Systems (AMS) and executive director of the AMS Center for Advanced Technologies, will author "Knowledge Management Directions." Roberta Moore, the founder and president of Qualitative Marketing, plans to use her column, "The Adoption of Business Solutions," to help you attain long-range value from the adoption of technology. Providing practical advice for pharmaceutical sales and marketing data warehouse implementations is Steve Glover, group director of IMS HEALTH's Decision Support Consulting Group. His column is entitled "Business Intelligence in Healthcare." Welcome to all of our new columnists, and a special thanks for your willingness to share your expertise with all of us!
The beginning of a new year is traditionally a time for recapping the accomplishments of the past year. Therefore, it gives me great pride to introduce the winners of the 1998 World Class Solution Awards for Data Warehousing. Be sure to turn to page 63 to see the winners and award categories. Congratulations to all!
Thanks for reading DM Review and Happy New Year from all of us!
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