Dear Readers,

Everyone at DM Review would like to thank you for your continued support over the past seven years. Thanks to you we have maintained our leadership role, as evidenced by the results of the Palo Alto Management Group's syndicated study which named DM Review as the most widely read publication in both data warehousing and large database systems.

META Group recently completed a pioneering study of data mining imperatives and forecasts that the data mining market will reach $8.4 billion in 2000. Aaron Zornes, META Group executive vice president and director of its application delivery strategies service, states, "IT and marketing departments that don't stay on top of this trend will wake up to discover that their competitors have beaten them to the punch." For an excellent overview of data mining and its benefits, be sure to read Jesus Mena's article covering data mining "frequently asked questions."

The META Group study also revealed that the growth of data mining will be driven by database marketing. You'll want to read David Raab's "Database Marketing" article for an insightful perspective on this timely topic. Larry English emphasizes that the high cost of low data quality is enterprise threatening, and he provides some startling examples. His article is entitled, "The High Costs of Low Quality Data." Also, be sure to read "View from the Market," a new monthly column written by Mike Burwen of Palo Alto Management Group. Mike's column will focus on the strategies and contributions (or lack thereof) of companies that are likely to have a significant impact on the future of data warehousing, decision support and information distribution.

In our July/August issue we introduced DM Review's Data Warehouse Success Stories. This year, each issue will feature several of these stories illustrating the benefits gained through data warehousing technology. Last, but not least, we have made a change in our method of receiving your requests for information about companies that advertise in DM Review or those that are featured in a product review. We have implemented a reader response system on our Web site. You can log on to, complete a few lines of information, indicate the company you'd like to learn more about, and your request will be electronically transferred. (If you're not able to access the Web, you can still fax requests to us by completing the form on the Ad Index page.)

Reader input is extremely important to me. If there is an area you feel that DM Review should be covering or if you have found an article or column extremely helpful, I would appreciate hearing from you. Please contact me via e-mail at As always, thanks for reading DM Review.

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