As a market that is estimated by the Palo Alto Management Group to be $113 billion worldwide, there is a tremendous opportunity for existing and relatively young companies to make their mark in the industry. This is truly the case with business intelligence and data warehousing.
In this issue, we have included the top 100 companies selected by our readers in this market as of July 1998, and a top executive from each company has provided both the vision for the company and for the industry. This vision should provide tremendous insight from both a business and technical perspective that can be utilized in helping you formulate your own corporate direction for the future. It really puts this entire market into perspective. It will also give us a benchmark for next year to see which companies remain on top and how well they have focused on their vision.
The Data Warehouse 100 was a tremendous undertaking, and I would like to thank three individuals that put in countless hours to make this project a reality. Jean Schauer and Mary Jo Nott helped to formulate the approach and coordinated the editorial. Mary Jo deserves special thanks for her extra effort and perseverance in contacting each company and providing the constant follow-up required in order to meet the tight deadlines. In addition, I would like to thank Sandy Ploy whose creative genius with regard to the overall layout and the coordination of the entire production schedule was critical to the project's success. It is really a pleasure to work with such a talented group each and every month at DM Review.
Also, included in this issue is a poster defining customer relationship marketing which is critical to the future success of most companies. DM Review in conjunction with the Peppers and Rogers Group wanted to provide a valuable guide to assist you in understanding the key areas in the development of your marketing strategy. One of the major paradigm shifts for most companies is a "focus" on customer versus a focus on product which has been brought about by advances in technology, deregulation and global competition. It should be a valuable reference for you in the years to come.
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