As enterprises recognize the value of custom-tailoring their marketing efforts to individual customers, the data warehouse becomes an invaluable tool. Mary Peterson's article entitled, "1 to 1 Marketing: A Win/Win for IT and Marketing," explains the importance of a customer-centric data warehouse for this marketing approach and the impact on the IT infrastructure.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access