About this time each year, we develop our 2008 media kit. This is when we take a look at the business intelligence landscape and create an editorial calendar for next year's magazine. If we're lucky, we are on the money with topical content for the months to come. Planning a year in advance can be a tricky proposition. The good news is we can always adjust the calendar in midyear if we've jumped on the wrong bandwagon.
DM Review has a different model than other magazines in that we rely on industry experts and real-world practitioners to write about what is really going on in the trenches and what you need to know to help your organizations thrive in today's competitive world of high technology.
Our basic points of emphasis continue to be BI and analytics, performance and process management, data and information governance, and architecture and integration issues. We include features in each issue that appeal to both business executives and IT managers since our audience is almost equally divided between the two.
Some topics we write about year after year. Analytics, all facets of data from warehouses to quality to information management and performance of the underlying infrastructure systems are some of those subjects. RFID, enterprise search and governance have more recently appeared within our scope. We have content on these topics in this issue that will appeal to both executives and IT alike.
The technologist will be eager to read Ralph Kimball's inaugural article for DM Review, presenting a new architecture for controlling data quality in the data warehouse. Other articles you'll want to read include the service-oriented architecture approach to customer data integration by Derek Wilson and William McKnight's look at the information architecture necessary to support the data volumes created with RFID technologies.
For the businessman, Walter Howard's look at data quality as a company-wide problem that is not solely the responsibility of IT but the business community at large will be of interest. In addition, William Laurent presents a discussion of corporate messaging surrounding governance that will resonate with companies struggling to find the corporate will to identify and implement system controls. Barnaby Donlon's descriptions of the evolution of executive dashboards will strike a chord with baseball fans as well as business analysts.
We can't be all things to all people, but we try. If you have topics you would like us to consider for next year, please send me an email with your suggestions to firstname.lastname@example.org.
Thanks for supporting DM Review in print and online.
Mary Jo Nott
Editor in Chief
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