Dear Readers,

In the realm of business and IT, ideas come and go - sometimes it is the same concept, just renamed; other times it is a revolutionary way to view the world that spurs real change. The August issue of DM Review takes a look at current forces at work in business intelligence (BI) and data warehousing (DW) and tries to separate the hype from the reality. No one is claiming to have a crystal ball, but it is an interesting exercise and provides food for thought.

Recounting the history of BI/DW and shining light on the path ahead, Jonathan Wu looks at the evolution of BI from the days of query and reporting to OLAP cube analysis to predictive analytics. We've gone from asking "why" to understanding "what happened" to theorizing "what is expected."

When data warehousing came of age a decade ago, people valued the data, which drove the investment in ERP and Y2K remediation systems. We called the science "business intelligence" because it was important for the business to turn data into intelligence. Mainly though, it became a function of IT. Now with the explosion of data volumes and more varied data types, it is easy to forget that the data is still the valued asset. Craig Izydor and Patrick McCollum review the framework needed for enterprise information management and explore how advanced technologies in process and integration combined with data governance are instrumental in managing data as a valued asset. Enterprises that know how to make sense of data are gaining business value that was previously out of reach, according to Lou Agosta's "Making Sense of the Future" article. In other articles, Ken Rudin explains the reasons for the move to an on-demand enterprise and the development of delivering business applications as a service; Colin White discusses the impact of the developing Web on BI specifically and IT in general.

The columnists share their thoughts on the trends they see in this space. Topics range from operational BI to SOA governance to the rise in importance of strategy execution and master data management. Just like fashion trends, you may not like the new styles; but no one says you have to buy in.

DM Review is still busy incorporating some of your suggestions into redesigning our Web site. The relaunch of a new look and feel for will be September 4. We are moving under the umbrella, and you will also be able to access BI Review from the site. To fall in line with the "single version of the customer" trend, we would like to have the "best" version of our customer and are asking everyone to reregister to make our information as current as possible. Access to our great content is free, and you'll want to bookmark your RSS feeds.

Thanks for supporting DM Review in print and online.

Mary Jo Nott
Editor in Chief

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