Dear Readers,

There is one thing you can say about today's culture: we have a plethora of choices. Store shelves are filled with products; auto showrooms have so many makes and models, it is hard to keep all the features straight; and thousands of Web sites compete to provide information and entertainment. How do you differentiate the good from the mundane and make selections that are right for you?

We can help. In this, our annual product review issue, we present 47 third-party testimonies regarding technology solutions across the complete data warehousing and business intelligence (BI) spectrum. This product spotlight can jump-start your search process or validate a selection you have already made.

Because you are bombarded by new ideas and methodologies everyday, DM Review selects a few topical subjects to cover in each issue to provide you with the insight and clarity you need to enrich your knowledge base. We have articles with a business focus and others with a more technical flavor. Business folks will want to read Todd Schraml's real-world look at the challenges of outsourcing in his article "The Us-Versus-Them Dynamic" to see if you can incorporate his common-sense ideas into your change-management approach. Tom Kawamoto and Bob Mathers present "Key Success Factors for a Performance Dashboard," which is always a popular discussion. Daniel Schwartz explains why and how BI is moving to the midmarket in his article "Business Intelligence: Not Just for the Big Boys Anymore." The more technical reader will want to check out Jeff Kaplan's look at predictive analytics in his article "Data Mining as a Service" and Brian Swarbrick's emphasis on underlying data quality processes in his feature "Building a Quality BI Framework Solution Starts with a Quality ETL Solution."

Other content can be found exclusively at DMReview.com after July 15. Eric Kuhnen discusses cooperative content management systems in his article "The New Content Management Paradigm," and Sa'd Kanan and Joanne Page offer an implementation roadmap for the people, processes and technologies involved in an SOA in their article "Identifying and Overcoming the Challenges of Adopting SOA." By reader request, this month's issue includes case studies that offer best practices on database scalability, customer-facing applications and enterprise architecture.

Because we know that the competition for your attention on the Web is increasing, we are redesigning DMReview.com for a fresh look and feel. We will add new functionality, including the RSS feeds you have been asking for. We will improve the searchability of our great content and offer links to related content found on other SourceMedia sites that focus on the vertical industries of health care, insurance, finance and securities. The new site will debut in August.

Thanks for supporting DM Review in print and online.

Mary Jo Nott
Editor in Chief
maryjo.nott@sourcemedia.com


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