Dear Readers,

As the holidays approach, I am reminded that children and some adults view this as a magical time of the year. People look for magic in other areas as well, especially regarding silver-bullet fixes for age-old problems. Integration of growing volumes of data from multiple systems and putting that information into context along with data quality are some long-standing challenges.

The latest buzzwords that convey the idea of getting a handle on the keys to success and competitive standing include single view of the customer, data governance, operational BI and predictive analytics. Our feature articles bring some new perspective to these topics.

Malcolm Chisholm looks at the importance of establishing clear definitions for business metadata in his article, "There is No Single Version of the Truth." He posits that getting all parties to agree on a single definition is a pipe dream and not an attainable reality within the structure of today's companies. Danette McGilvray draws a concrete picture of what data governance is, why we need it and how to attain it in her article entitled, "Data Governance: A Necessity in an Integrated Information World." Colin White examines the two BPMs - business process management and business performance management and how the intersection of these two approaches is imperative for success in his article, "A Process-Centric Approach to BI." Kathy Lange discusses the combination of analytical disciplines that enable better decision-making in her "Differences Between Statistics and Data Mining" article.

Our monthly columnists address other areas of interest such as Jill Dyché and Evan Levy on master data management, strategy execution by George Veth, Metadata 2.0 by R. Todd Stephens, software as a service from David Raab and Jane Griffin's look at technology evolution in the last five years.

As conferences, trade shows and Web seminars wind down for another year, I hope you'll let us know what content you would find valuable to improve your knowledge base in the coming year. DM Review and sister publication BI Review have sponsored conferences on business intelligence in the vertical industries and customer data/master data integration. We conduct executive briefings in various cities on business intelligence, and we have hosted Web seminars on a variety of topics from analytics to dashboards to new server technologies and the value of information as an asset. We strive to provide you with topical content that will help you perform your job better and make you a more valuable employee and team member.

Thanks for reading DM Review this year. We appreciate your continued support and would love to hear from you. Send your thoughts for future editorial and events to me at

Happy holidays from the staff at DM Review,

Mary Jo Nott
Editor in Chief

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