Dear Readers,

You may have seen the Miller Lite ads promoting Man Laws. While I think this is another example of Mars/Venus and the way men and women communicate, these commercials resonate, and people in all industries are making up their own "laws."

I propose that we create some Data Management (DM) Laws. The September issue has a few themes that could be the basis for this list. If you have other DM Laws to propose, I'd love to hear from you. In the meantime, here are some of the truisms found in this month's editorial.

Pay attention to your mistakes. Poor information management is crippling organizations, according to Larry English, and his column gives some egregious examples about how not to do things. Jonathan Geiger emphasizes the importance of having a center of excellence to ensure someone is paying attention to not only the big picture, but the details as well.

Value data as an asset. Both David Marco and Jonathan Wu stress the importance of data governance and stewardship as a way to provide useful information. Rick Sherman extends that philosophy when he advocates that operational data can only be effective if you generate usable data from the information you gather.

Vendors can be your friends. Sid Adelman lists ways to make vendor relationships a win/win for your organization. You need to establish expectations up front, and Jane Griffin gives specific questions you can ask as you establish a working relationship with your technology partners.

Just because it's cool, doesn't mean you need it for your organization. Predictive analytics, master data management and enterprise data warehouses are all great technologies that provide the competitive edge you need, but overkill is commonplace. David Raab and Aaron Zornes discuss applying the right technology to the right problem with predictive analytics and master data management.

Project management doesn't have to be a hassle could be a DM Law; it is the topic for John Lee's new online column entitled "Making IT Work." Each month, he will present concrete ways to make your jobs easier. DM Review would also like to welcome Robert Farris as an online columnist. Robert will share his experience as a Hitachi consultant to present real-world BI solutions. Look for his most recent column in the September DM Review Extended Edition.

Thanks to all of you who have completed the recent DM Review readership survey. We should have some results to share with you next month. Watch your emailboxes for an invitation to take a data warehousing/analytics trends survey that we are conducting with IDC. Your input is important for us to determine what your primary focus will be for the next year.

Enjoy the issue,
Mary Jo Nott
Editor in Chief

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