Dear Readers,

As I write this at noon on a Wednesday, a siren is blaring its weekly test warning sound. This siren warns the citizens of my community of threatening weather or imminent danger. It serves as a lesson in preparedness and makes me think about all the ways I live out the Boy Scout motto to "be prepared." There are preventive visits to the doctor, college funds, IRA contributions and all those vacations to plan.

In this issue, we approach preparedness from a number of different angles. Read the Special Section, which takes a look at ways to help you create a roadmap for your professional career. Whether you are looking to increase your knowledge base, gain certification or switch careers, you'll be interested in reading Jonathan Wu and Nan Weitzman's take on career opportunities, Eric Kavanagh's explanation of TDWI and Philip Russom's data quality research.

DM Review continually strives to provide the type of content that is pertinent for your educational/professional development. Within the next few weeks, we will conduct three surveys. If you are one of the readers chosen to complete the annual readership study (which is much shorter this year), we ask that you take the time to give us your valued opinion. We also will be soliciting feedback on our Web site from a random sampling of visitors for our online audience survey. In late August, we are conducting a research study in partnership with IDC that will explore the major drivers of the business intelligence/data management market and discover what priorities exist in your organizations. Please participate by completing the survey so we can plan future editorial to meet your needs. Look for our invitation in your inbox.

Organizations that do the footwork necessary to plan and strategize are successful. Our 10th Annual World Class Solution Awards highlight companies that have innovatively applied technology with measurable results. We salute these forward thinkers.

If I have you convinced that it is time to start planning for the future, please mark your calendar for the CDI-MDM Summit to be held in New York City from October 15-17. Best practices from early adopters, multiple tracks and networking opportunities will abound. I hope to see you there.

Enjoy the issue,

Mary Jo Nott
Editor in Chief

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