Dear Readers,

I have attended a few user conferences and trade shows in the last month, and it is apparent to me that the BI industry has matured and business transformation is the wave of the future. DM Review editorial will focus on the next generation of BI as it overcomes scalability, proprietary architecture and accessibility issues. Just as data warehousing has matured, BI is entering the 2.0 phase.

How can you transform your organization into an agile enterprise if you still have data integration issues? In the cover story, Colin White presents some new approaches to break down the barriers that still exist and suggests ways to help your business move from using BI strategically and tactically to driving operations as well.

From an enterprise view, master data management has created a lot of buzz. Colin White, William McKnight, Jane Griffin and Malcolm Chisholm all write about the concept and its impact on the transformation of the business.

Service-oriented architectures are another way to help enterprises improve agility and decision support. Hans Witt moves us "Beyond Application Silos" in his article and talks about business rules and Web services in the transformed corporation. Paul Hulford writes on platforms supported by Web services and how SOAs will be able to deliver timely and accurate information.

Once you ask all the questions, do all the analysis and make the right decisions, you have to store the valuable resulting information. Check out the product reviews focused on storage, backup and recovery.

Additional editorial is featured as online exclusive content on Malcolm Chisholm penned "Master Data versus Reference Data," and Dean Lamble wrote "Always Vigilant, Always On: Embedding IT Risk in Your DNA" for an in-depth look at security and access management. Kent Bauer has some great figures that you will want to check out in his column "Predictive Analytics: Branching Out with Decision Trees." Larry Goldman talks about insight-on-demand in his "Customer Intelligence" column.

Thank you for your loyal readership and the articles you send us for publication. We produce e-newsletters filled with additional coverage of the topics found in the magazine. If you would like to receive DM Direct in your e-mailbox on Tuesdays and Fridays, please subscribe at

Enjoy the issue and please send any feedback to me at

Mary Jo Nott
Editor in Chief

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