Dear Readers,

The 2005 DM Review Readership study is complete. Thanks to all of you who participated in this annual survey. As promised, we awarded $500 American Express gift cards to two winners in a random drawing. Congratulations to Darcy Salman, MIS Manager at Ford Credit, and David Gray, senior technical specialist for a financial services company.

In the readership survey, we asked a wide variety of questions from basic demographics to data warehouse volume size to planned purchases to vendor evaluations. Some of the results were surprising (only 36 percent rated their internally built BI systems as successful - a topic for future articles), but all of them reflected what is actually happening in the marketplace and reveal where you are in the adoption/implementation process. This will help us tailor our editorial accordingly.

Not surprisingly, business intelligence and data warehousing were listed as a number one priority for 59 percent of the respondents. Data integration was a priority initiative for 53 percent of the respondents with compliance issues right behind at 41 percent, operational dashboards at 39 percent and business activity monitoring at 39 percent. These topics are covered by articles in this December issue which focus on the competitive edge of applying BI in the area of compliance, tools for change management, intelligent agents for successful BI and a systems theory to give you a global picture of the BI environment.

Another section of the survey was devoted your rating of the vendors and products you use in the workplace. This was the basis for our Readership Awards. The story can be found on page 43. We asked you to rate the vendors in nine product categories on a scale of 1 to 4 from poor to excellent. The top vendor in each category was honored with a Readership Award. Congratulations to these leaders who are meeting your needs. This year we decided to also highlight the many vendors who received positive overall satisfaction ratings with a Readership Merit Award.


We would like to introduce our newest column: Problem Solved, written by the team at Baseline Consulting. Each month, the authors will tackle a different problem they've confronted in the workplace. James Masuoka authors the introductory column on the outsourcing backlash.

Happy holidays from the DM Review family to yours!

Sincerely,

Mary Jo Nott
Editor in Chief

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