Customers are the lifeblood of any business, and I believe most of us will vouch for the importance of not only keeping them happy but also making the best use of customer data to improve their experience and grow our bottom line. Customer data is a source of great potential for organizations, and much of our editorial this month drives this point home. Maximizing the use of the customer data is the focus of Greg Todds column on page 35, discussing how predictive analytics can determine best next offer and cross-sell/up-sell determinations as well as increase share of wallet.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access