Dear Readers,

Customers are the lifeblood of any business, and I believe most of us will vouch for the importance of not only keeping them happy but also making the best use of customer data to improve their experience and grow our bottom line. Customer data is a source of great potential for organizations, and much of our editorial this month drives this point home. Maximizing the use of the customer data is the focus of Greg Todd’s column on page 35, discussing how predictive analytics can determine best next offer and cross-sell/up-sell determinations as well as increase share of wallet.

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