Dear Readers, DM Review strives to bring you the latest information regarding trends in business intelligence (BI) and information management, and this issue is no exception. One key trend that is prominent within these pages is the fact that business is taking a more active role in managing data. In many cases, this is a departure from conventional data management thinking. In our cover storyJohn Morris and Tony Sceales explain that data migration - traditionally an IT function - is a business issue and must be driven by the business rather than IT. Similarly, Peter Graham’s column states, “Data quality is a business issue, and business managers should drive improvement.” Jane Griffin echoes this thought as she explains, “Business needs drive IT; thus, IT cannot drive the management of enterprise data.”

This trend reveals that more organizations are viewing their data as a critical, corporate asset than ever before. Because of this new perspective, the business side of the organization is held accountable for the management of that data asset. Despite this recognition, managing the dynamic and communication between business and IT continues to be a challenge for many organizations.

Another trend noted in this issue is that consumers are driving BI and other data requirements. In her article beginning, Shaku Atre points out that information consumers of all types expect rich, accessible functionality in their applications. David Raab states that the way people gather information impacts traditional sales and marketing processes.

As we look at how companies adapt to new trends, I’d like to point out how DM Review continues to evolve to better meet the needs of our audience. Last month, we launched a digital edition of the print magazine. This user-friendly format, that looks just like the hard-copy magazine, is a direct result of requests from readers to deliver our content in a convenient, accessible, environmentally-friendly way. If you wish to subscribe to the digital edition, please visit www.dmreview.com/digitaledition to update your subscription.

Whether it be digital or hardcopy, enjoy the issue.

Julie Langenkamp
Editor in Chief

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