The predictive enterprise is an IT infrastructure that supports business operations by delivering informed predictions about what is likely to happen in a business process. Implementing a predictive enterprise presents both cultural and technological challenges. However, many of the technologies required to build such an infrastructure are now mature, including enterprise data management (EDM) and predictive analytics. Also, new middleware methodologies such as service-oriented architecture (SOA) can be used to interface with the various technology components. Moving to a predictive enterprise and delivering results to business decision-makers across an organization, from the call center to the boardroom, is now achievable.
The central objective of implementing a predictive enterprise is to use the company’s knowledge about its past business activities, stored in data warehouses, data marts, log files, and other sources, and the current state of business operations to make predictions about future events. These predictions can be used to support the decision making of all individuals in an organization. Applications include the intelligent promotion of offers to specific users on your Web site, providing differential services to your best customers and detecting fraudulent transactions.
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