After 10 years of growing the business, FreshBooks is now adding Cloud Accounting to its brand and marketing efforts to help better define the company’s direction for accountants and customers.

The small business-focused company has mainly offered online invoicing, time tracking and billing functions to over 5 million users since coming to market less than 10 years ago. Now, while retaining the FreshBooks name, the company is looking to add the Cloud Accounting label to its messaging.

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