Jersey City, N.J., September 22, 2000 – New customer relationship management (CRM) technologies – systems that enable carriers to personalize the customer service experience – are increasing customer service-based sales by 10-50 percent and closing 30 percent more targeted service offers, reports LogicSpan and The Insight Research Corp. In a free Web seminar to be held on September 27, LogicSpan and Insight Research will discuss how carriers can improve their relationships with customers by combining cutting-edge business concepts with innovative technology.

Insight Research analyst Chuck Kanupke will discuss how recent CRM, data warehousing and real-time analytic technologies are revolutionizing the way carriers interact with their customers. LogicSpan consultant John McCafferey will present case studies on how implementing these innovative technologies have already decreased churn and increased customer base for a number of major communication carriers. McCafferey will also explain the importance of combining this technology with carefully laid business rules to ensure increased customer loyalty.

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