December 8, 2008 - Foxwoods Resort Casino chose the Netezza Performance Server data warehouse appliance and SAS Marketing Automation software to analyze its gaming and hotel data to better serve its 40,000 daily customers.

 

In conjunction with Netezza, Foxwoods is expanding its data mart to collect more detailed gaming data and customer demographics for use in micro-targeted marketing campaigns, special offers and comps. With SAS, Foxwoods will be able to analyze data more closely and as a result will be able to make more precise business decisions that will enhance the company’s marketing strategies.

 

The application of the Netezza data warehouse appliance in conjunction with SAS Marketing Automation will allow the capture of highly detailed data from a multitude of departments within the casino - including the hotel, spa, retail outlets, call center, ticketing, food and beverage, and the new MGM Grand at Foxwoods.

 

“When you’re welcoming 40,000 people every day, developing strong customer relationships is crucial to persuading them to come back,” said Michael Kutia, director of hospitality systems at Foxwoods. “Netezza’s extreme speed, coupled with SAS Marketing Automation, enables Foxwoods to get to know our customers like never before. The insights gained from SAS and provided by our Netezza appliance let us alert customers of special offers that they’ll care about and make them feel a part of the Foxwoods family.”

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