Businesses today have an increasing volume of sales performance data available from multiple sources. While most companies understand the potential value of this data, many struggle to turn it into actionable insights--especially at the executive level. Why? Because few organizations even have the right mix of business intelligence tools and processes to uncover hidden insights from within their data. Although even when they do, most companies still face challenges delivering insights to their management teams.
The problem is that many executives still depend on manually produced spreadsheets for managing and tracking sales performance. But static spreadsheets can’t deliver the real-time, actionable intelligence management needs to improve sales and achieve revenue goals.
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