Foster & Gallagher is one of the leading direct marketing companies in North America. Primary lines of business include horticultural products, food and gift products, educational toys and publications. The company is divided into five business groups--the Spring Hill Group, Gift Group, Children's Group, Michigan Bulb Group and Corporate Services Group. Headquartered in Peoria, Illinois, the company has offices in nine states as well as a strong presence in Canada, Holland and Japan. In 1997, gross sales approached $500 million. Foster & Gallagher is a majority-owned employee stock ownership company (ESOP).

The Foster & Gallagher data warehouse implementation uses the Informix 7.2 RDBMS on top of an RS/6000 SMP (Model R50) running AIX with six 604E CPUs and 2GB of main memory. The system is configured with 50 4.5GB disk spindles using IBM's Serial Storage Architecture (SSA). The backup and recovery architecture uses ADSM with multiple 3490E tape drives. Data mining algorithms for predictive response analysis, cross-sell scoring and direct mail list selection are undertaken using AMSS from DMAS, Inc.

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