January 5, 2011 – At this time of the year, there is no shortage of pundits prognosticating about the next 12 months, and I will not turn down the opportunity to hop on the bandwagon to continue our look ahead.

Various kinds of smartphone devices continue to be the talk of technology circles as new apps flood the market daily with seemingly no end in sight. Even as circumspect as we are in insurance and financial services, I can’t see us completely resisting the wireless tsunami. We want to be cool just as much (or maybe almost as much) as anyone out there, and right now, having and using such a device is still at the top of the coolness scale. Wireless also offers multiple opportunities for faster and more responsive action, both in the field and behind the desk – something that will appeal to our sector. Thus, I agree with our industry analysts who forecast continued expansion of these devices in our universe.

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