May 15, 2013 – Software AG is making a concerted move into the native business application cloud space with a trio of offerings in the platform-as-a-service space that will, within the year, consist of a suite particularly tooled for new medium-sized customers and expanding enterprise departments.

Available today from what the nearly-50-year-old, German-based enterprise software vendor is calling Software AG Live is AgileApps Live, an application creation environment with pre-built features for social network integration and mobile device deployment. To come are Process Live, a business process collaboration offering compatible with its ARIS platform, and Integration Live, an integration offering for private clouds or on-premise ESBs. 

Known more as software provider for large customers, Software AG has had on-premise solutions made available on-demand, particularly through its webMethods offerings and connections to big cloud providers like Amazon. The difference here is a trio of as-a-service solutions that can act in unison as more of a integration and application foundation rather than just “distinct offerings,” says Software AG CMO Ivo Totev.

“The combination in the cloud – getting the requirements right, building applications and integration – we don’t see anyone offering that as one. And there are many customers today who want to start small with as-a-service but build more fundamental capabilities ... and grow in the cloud,” Totev says. 

Critical to this suite were components that came along from recent acquisitions, PaaS software maker LongJump and business process vendor ARIS. Totev said the work by Software AG on the PaaS suite over the last year was propelled by the addition of LongJump’s existing offerings and team.

Even with the push for all three offerings combined as a suite, only AgileApps Live is available today, with Process Live coming later this year and Integration Live slated for early 2014. Totev called the solutions “modular” and anticipated that customers could build into the suite from existing Software AG solutions or transition from other private cloud offerings. Along with Wednesday’s as-a-service announcement, Software AG announced new elastic hybrid cloud scaling for its webMethods Integration Server.

Clay Richardson, principal analyst at Forrester Research, says the suite holds the promise to handle the integration sticking point with SaaS by tying together systems of engagement that business and IT users are already taking on in the cloud. With its strengths in European users, the Live suite also gives Software AG a better prospect for BPM and integration in the U.S. marketplace, Richardson says.

Until all three releases in the suite are readily available, however, Richardson says Software AG must paint a vision for customers of what the unified experience will look like, as well as how to bring on and redirect to cloud applications.

“They have the pieces, but haven’t laid out a migration path,” Richardson says.

The PaaS market is estimated to double from last year’s spending to $2.9 billion in 2016, according to Gartner Research. PaaS, not always the most clearly defined sector of the cloud industry, has also nabbed some high-profile attention and spending of late, with a $1 billion investment by GE in PaaS startup Pivotal and a PaaS vendor buyout by Walmart.

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