Ascential Software made the decision to acquire Vality Technology Inc. last week for two key reasons: The deal would help Ascential gain market share in the data integration space and appeal to a broader range of customers. "In terms of rolling out our overall data integration strategy, we had some key areas to address," Jeff Boehm, Ascential executive director of product marketing tells DMReview.com. "When we acquired Torrent Systems, that deal gave us access to the high-end of the market. The Vality acquisition spans the market."

With the purchase of Vality, Ascential will be able to provide applications that integrate extraction, transformation and load capabilities, meta data management, and data quality and cleansing technologies, the company says. It will enable users to obtain a single integrated data integration application, rather than piecing together different products from several vendors, Ascential notes.

"The data quality and data integration spaces are converging," Boehm says. "Surveys show that 47 percent of companies purchasing a data quality tool want integration. The Vality deal will help us address that need.

The Vality acquisition is the second major purchase for Ascential Software in the last six months. In November, Ascential purchased Cambridge, Massachusetts-based Torrent Systems Inc. for $46 million in cash. Torrent provides parallel processing infrastructure software for the development and execution of data warehousing, business intelligence and analytical applications.

Boehm says Ascential could still make other acquisitions. "There might be more to come," he says.

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