In last month’s column, I set a financial organization on the road to BI Oz with some tips that included monitoring scope, limiting sources, searching for savvy users and leveraging existing toolsets. This month, I will prove my case by looking at success stories in an industry facing budget and resource constraints. The industry is nonprofit, and the companies are membership associations. In addition to budget and resource issues, these organizations increasingly find themselves in a market where diminishing dues revenue and decreased volunteerism are commonplace, and where for-profit organizations increasingly compete for member time, talent and money.

By selecting projects wisely and adhering to the constraints highlighted last month, many of these companies are finding that the road to BI nirvana is indeed paved with gold. Some of the successes these associations have experienced are highlighted below.1

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