Ken Rudin discusses the keys to analytic success ...

You succeed with analytics when you stay focused on the end goal. It isn’t enough to find patterns in the data and highlight trends and outliers in fancy charts, or deliver insights that can potentially drive business value. Your analysts must actually create business value. If nothing changes because of their insights, then they haven’t added any value to the business. They have to strive to get the business to implement their insights so that they ensure a positive business impact. That means they have to talk with business people and brainstorm ways to turn their insights into business value. The insights can impact the business in many ways. They can change product designs, pricing, or processes, among other things.

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