(Bloomberg) -- The Cord Blood Registry, used by parents to collect newborn stem cells for future medical treatments, plans to save half a million dollars by improving its storage know-how—not of blood, but digital data.

The registry is moving its data to Pure Storage Inc.'s flash-based storage machines, which stash information on chips instead of hard drives with spinning magnetic disks, helping to analyze customer records 35 percent faster. Money-losing Pure filed for an initial public offering on Wednesday, saying that sales more than quadrupled to $174 million in the fiscal that ended in Janurary. 

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