Employees need to be motivated to perform. Although a pat on the back or monetary recognition can go a long way to demonstrate appreciation for a job well done, these actions alone are not enough.
People need to know that their efforts have meaning and effect, i.e., that they are not in vain. This can have the biggest impact of all on motivating behavior because people inherently want to be productive human beings and desire for their life to have some ultimate significance. This concept is perhaps best portrayed by Victor Frankl, the Holocaust survivor who wrote “Man’s Search for Meaning,” and it is the basis of logotherapy, which has been shown to help sufferers of terminal illnesses better cope with the remainder of their lives.
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