The star power of analytics has burned even brighter in the last few years, as more success stories emerge.

But while many professionals are happy to see analytics move out of the dusty back rooms to take center stage, it’s also created a new conundrum for those tasked with implementing the programs: It’s still not easy to deliver analytics capabilities, and business expectations for success are at an all-time high. On one hand, the trend has given valuable exposure and funding to some programs. On the other, the data challenges of analytics – accessing, cleansing, integrating, analyzing and acting on results – are arguably greater than ever before, thanks to big data, social media data and sophisticated new analytic requirements. This is uncharted territory for many organizations, demanding new approaches and best practices.

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