Fiserv (FISV), a financial technology firm Brookfield, Wis., announced Wednesday that it received a new patent for "a customer value optimization process" in its Predictive Scores solution.
The new process is designed to use analytics to identify and target customers with the product, service or treatment they may need at the right time, through the appropriate channels.
Predictive Scores is a suite of solutions meant to help financial institutions identify and prioritize customers who are most likely to be receptive to marketing and sales initiatives.
This is the second patent that the U.S. Patent and Trademark Office has granted to Fiserv for its predictive modeling technology.
Originally published by Bank Technology News.
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