La Crosse, Wis., March 6, 2000 -- Firstlogic, Inc. has released a technology link allowing users to seamlessly integrate the i.d.Centric data quality software into the Ardent DataStage Suite. As a result, users can move accurate and reliable data across their enterprise system and create a consolidated, single customer view, resulting in trustworthy business intelligence throughout an organization. Firstlogic develops enterprise data quality solutions for data warehousing, e-business and mail and print applications under its i.d.Centric and Postalsoft brands.

Ardent users can now call upon the i.d.Centric data quality tools to cleanse and consolidate customer data in their e-business, data warehousing, business intelligence and enterprise portals and create an accurate and complete customer profile. The data cleansing process handles customer-centric data in different formats and from various sources, and allows the user to prepare it for matching through parsing and standardization.

“Whether trying to build a data warehouse or data mart from disparate databases and mainframe systems, Ardent users can now be confident that the customer-centric information they manage is consolidated into a single customer view,” said Art Petty, vice president of marketing for Firstlogic. “This partnership offers users a complete data quality solution that addresses customer-centric information and helps them better understand the value of a particular customer.”

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