Firstlogic, Inc., provider of global information quality and mail automation solutions, has partnered with Qsent to deliver a comprehensive telephone directory update solution that seamlessly appends phone numbers to client address information. These capabilities are particularly useful for firms concerned about increasing customer intimacy, improving marketing campaigns, and validating customer information to detect potential fraud.

Qsent, a directory information services provider, manages an average of 500,000 updates to phone listings daily. The iQ411 service contains more than 140 million residential, business and government listings, using the most reliable source – local telephone companies. The updates are put through a sophisticated data loading and cleansing processing to ensure the highest level of accuracy.

The new Firstlogic data append solution utilizes Qsent’s iQ411 directory information services to offer the most current and reliable telephone listings available in both real time and batch configurations. Combined with Firstlogic’s suite of information quality tools to cleanse and consolidate critical customer and business data, the iQ411-enhanced customer records make data stores more valuable for analysis and marketing decisions. The joint solution makes certain that outdated or duplicate records are not being produced in an organization’s data stores.

“Getting updated directory information of this sort into corporate databases has previously proven to be expensive and inefficient,” according to Steve Varsolona, Firstlogic information quality market manager. “The only solution available to organizations was to call directory assistance – but the costs associated with the directory assistance service itself, the human capital required, and the difficulty capturing and integrating the data into a business practice made it an alternative that really isn’t practical. The Firstlogic data append solution utilizing the iQ411 service allows our customers to get the same benefits in a cost-effective, automated fashion.”

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